TONE OF VOICE AND BRAND IDEATION
Mi Fido
Mi Fido is the connecting link between SMEs and building operators. It offers SMEs and freelancers deposit-free leasing in inspiring workspaces that are as flexible as they are.
Mi Fido makes it easier for flex space and co-working operators alike to attract new businesses to their workspaces by reducing the barriers to entry.
Mi Fido was still just an idea when we began working with the client. After an initial kick off call in London, designer Paolo Grasso and I created:
- the brand from scratch, beginning with the name
- a tone of voice and writing guide
- pitch decks and sales collateral
- website content
COPYWRITING SUPPORT
Much Better Adventures (2019)
I created product pages, trip descriptions and website copy for Much Better Adventures, a leading UK travel company.
Lauren Ipsum 